The Maldives is an Asian nation in the Indian Ocean, which consists of about 1600 islands, of which over 200 are inhabited. It’s a country of year long sunshine and high temperatures and very popular with tourists. But still the Maldives is ‘rebranding’.
According to Thoyyib Mohamed, Minister of State for Tourism, the campaign aims to “unite all of the country’s unique natural, cultural and historical attributes and enliven them with fresh dynamism to position the Maldives as the must-see destination of our time for all travelers”. So whereas the Maldives used to be mainly ‘a lazy vacation on the beach’, they now want to position them as an all-round tourist destination. They hope to achieve this with a global campaign which features a new logo, new slogan and advertising.
Nick Van Beversluys
No comments:
Post a Comment