Everyone knows Dubai, it’s a city in the United Arab Emirates with 1.2 million inhabitants. Dubai - with its shopping malls, luxury hotels, and even a skiing hall in the middle of the desert - is a popular travel destination among the rich and famous. And next to Dubai lies Abu Dhabi, which is now attempting to lure people away from Dubai, and in to Abu Dhabi.
In order to lure tourists to Abu Dhabi, they have already invested a lot (hotels, an F1 racing circuit, golf courses, …). Abu Dhabi also invested in a new logo for the city, a logo into which there has gone a lot of thought. The logo is designed so it would look authentic, with the Arabic style handwritten “Abu Dhabi”, but at the same time inviting for tourists, with sweeping curves and soft colors.
For now Dubai still is number one when it comes to tourism in the UAE, but they’d better be watching out, because Abu Dhabi is hot on their tail.
Nick Van Beversluys
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