Nowadays India is a popular tourist destination, but it hasn’t always been that way. Few people went to India 10 years ago, but now it’s more popular than ever, why is that? The answer is simple: ‘Incredible India’.
Incredible India is an advertisement campaign set up by the Indian government in order to increase the countries popularity with tourists. The campaign was started in 2003, and it still runs today. Last summer there where the Incredible India commercials, which ran on Discovery Channel. On the Incredible India website you can learn about the country’s history, the geography, the culture, the cuisine, and so on… When you like what you see and learn about India, there is a trip planner on the website and you can go right ahead with planning you trip. No wonder India was voted to be 2nd in the world when it comes to destination branding, just after New-Zealand.
Nick Van Beversluys
http://www.incredibleindia.org/
Nick Van Beversluys
http://www.incredibleindia.org/
No comments:
Post a Comment